Portfolio & Case Studies
UX Research
Board Delights AZ
A full rebrand and UX redesign for a local charcuterie business. This project modernizes the website, improves product clarity, and creates a more intuitive ordering experience for catering and board purchases.
UX Design
SHEIN Checkout Page Optimization
A deep analysis of SHEIN's end-to-end shopping experience, identifying friction in the checkout flow and proposing solutions like guest checkout and clearer delivery timelines to reduce drop-off and build user trust.
SHEIN Product Page Optimization
An evaluation of SHEIN's product pages across the consideration and conversion phases. Recommended improvements include detailed descriptions, FAQs, comparison features, and real-time popularity indicators to increase clarity and confidence.